Monday, March 10, 2014

Ghost signage uncovered on Third Avenue and East 12th Street

AAA (New) Amici Pizza was rent hiked out of business here last July. Workers have been renovating the space for the new tenant… uncovering some ghost signage in the process… per these photos courtesy of EVG reader Dave from 14th Street…

Trying to remember this place… Lawrence & Paul's Pizza & Restaurant. The space was Due Amici before New Amici in the early 1990s … Anyone recall Lawrence & Paul's?

As for the new tenant [sadly chuckling] … soon to be home to Funkiberry Premium Frozen Yogurt. Yes, it's true.

Previously on EV Grieve:
Stuff that you can't make up: More FroYo for the East Village


Anonymous said...

i am officially submitting a bill to change the name from 'east village' to 'froyo-dollar-pizza-ville'.


Dave said...

Who finances these yogurt places? Can we please get some answers.

Scuba Diva said...

"The East Village is, face it New Yorkers, the Lower East Side."

Sheila Levine is Dead and Living in New York, Gail Parent, 1973

Seriously, when I first came to the city in 1980, St. Mark's place was still referred to as "the Lower East Side." (And we liked it that way! We loved it!)

Anonymous said...

the name change from LES to EV started in the early 70s, as a way to latch on to and extend the hipness of greenwich village, which, at that time, WAS the hip place to be. back then, the EV ended at first ave and all the alphabet streets were the LES.


Anonymous said...

Speaking of yogurt places, do you recall the yogurt place that used to be on Third and 13th a few years ago? It closed shortly after channel 11 did an investigative piece on the owner hiring underage workers and not paying them.