Tuesday, December 12, 2017

Oh Gr-r-reat! Kellogg's cafe opening slightly delayed on Union Square



The Kellogg's NYC Café on the north side of Union Square was scheduled to open on Dec. 7.


However, per this reader-submitted photo, the grand opening is now a week later — this Thursday, Dec. 14...



On the menu: bowls of cereal (there's a a DIY cereal-creation station) with a choice of milk, milkshakes, Pop Tarts and ice cream sundaes. (The cafe will collaborate with a variety of chefs and source ingredients from the Union Square farmer's market.) The cafe will be open from 8 a.m. to 6 p.m. during the week; 9 a.m. to 6 p.m. on Saturday; 10 a.m. to 4 p.m. on Sunday. Per the cafe website, this is a credit-card-only establishment.

Previously on EV Grieve:
Kellogg's Union Square cafe closer to snapping, crackling and popping

18 comments:

JQ LLC said...

This is the dumbest shit of all time. And that is the ugliest commercial building in the city bar none.

Anonymous said...

Expect more corporate food shops like this one around our main parks and squares. This place is aimed at tourists who love recognized brands and the kitsch of it all. Perhaps a "Pop Tarts" or "Hot Pockets" store will be next.

Anonymous said...

Long live the worst.

JQ LLC said...

re: Hot Pockets

Great, it's out there now. Maybe Jim Gaffigan can cut the ribbon at the opening.

https://www.youtube.com/watch?v=N-i9GXbptog

Anonymous said...

I'm still waiting for an explanation as to why Tony the Tiger has a blue nose.

Anonymous said...

One of the all-time great EVG headlines. Huzzah.

Cosmo said...

Chefs collaborating to make cereal. Eyeroll...

Anonymous said...

You mean you cant mix this crap at home? You lazy bowlfuls

Anonymous said...

This is vintage Hong Kong. Long live zoning and good taste.

Giovanni said...

I’m so glad that Kellogg’s is finally showing us how to correctly put milk on our cereal. My only question is will they be toasting the Pop Tarts or not?

Gojira said...

They'rrrre LATE!

Anonymous said...

Doesn't this belong (if at all) in Times Square instead?
near the m&m store.

Anonymous said...

This reminds me of the college cafeterias where there's "a DIY cereal-creation station) with a choice of milk, milkshakes, Pop Tarts and ice cream sundae". Same goes for Chopt, Burritoville, and the coffee shops... The EV is one big college cafeteria/student union/college campus.


Most of the new establishments in the EV are catered to the tourists, transients, college kids, and those who have graduated but still want to live their life as if they were still in college, in other words those who do not want to grow up. Hope, aside from accepting only credit cards, which, again, excludes most senior citizens and the poor, Tony the T also accepts NYU/New School/St. John's/Marymount College campus cash.

Anonymous said...

Wow, I can't wait to OD on sugar in the form of cereal & Pop Tarts. NOT.

Don't most people stop eating that stuff by the time they're in their late 20's? (Unless they are the current generation of kidults, I mean.)

To me, this is a tourist trap.

Anonymous said...

Protip: when opening a pop-up for tourists in the interest of your “brand”, spring for the first floor space!

NOTORIOUS said...

I’m sure some VP got paid a small fortune for this lame idea, obviously born from a hangover in the cereal aisle.

Anonymous said...

I tweeted this thread to the Die Hipster.

Anonymous said...

It's like a product placement joke from a really bad sci-fi movie.