Thursday, February 6, 2014

[Updated] For the Mudtrucks, chrome is the new black


[Via Mudspot's Facebook page]

Well, it looks like Mudspot Coffee has retired their familiar orange ... the Mudtrucks, which have been around since 2000, have a new look as of yesterday ... @sammers133 spotted the new chrome model on Astor Place today...



Nice! But will the truck absorb too many rays reflecting off of 51 Astor Place? May need some better AC come summertime.

Updated 4:30

We checked in with Mudspot General Manager Yasmina Palumbo about the change.

"Well, it kinda just happened. We were part of an event that asked us to go chrome for the day. We did it and we liked it so much we decided to keep it — but just for a minute. Mudtruck Orange will be back — way before the melting sun of summer!"

26 comments:

Anonymous said...

oh god why

It's super ugly and they are abandoning what makes them instantly recognizable.

2:54 am said...

Sterile, just like what the EV and NYC has become.

THE NOTORIOUS L.I.B.E.R.A.T.I.O.N. said...

Saw the new truck this morning at Astor, looks f'n awesome!

Anonymous said...

Wow, that's annoying.
I like their signature look. This, you will be blinded by. Looks like a shiny industrial kitchen. Or futuristc Food cart brought to you by Apple.

Anonymous said...

I like it! It has a Daft Punk fee about it. Change is always bad people.

Scuba Diva said...

I have to say, since they're keeping their orange trim, this looks kinda cool. I want to see what their new travel mugs will look like.

A.non.y.mous said...

As dull and generic as those gastropubs. This a gastrotruck. And it's a reflection of those glass condos monstrosities, it is so that customers can see a reflection of themselves, to see themselves as well as seen by others while waiting for a cup of Mud. NYC is now a Panopticon Metropolis afterall. "anyone seeking the Gaze would be attracted to a place where there are 8 million pairs of eyes by which to be seen." Meeeeeeeee!

ericMH said...

As long as the coffee remains good.

Anonymous said...

As long as the wheels stay orange.

Shawn said...

It's the selfie-truck

Anonymous said...

it looks like the Lambo of that creepy lawyer dude. fail.

genevieve said...

Bring back the orange!

Anonymous said...

I love it! They should keep the chrome. It works well with the orange accents.

Anonymous said...

They need to sell to yuppies at deathstar to keep alive, yuppies like sh*t they can see themselves with. Make money, Mud. You had me since Sandy, good looking out for us.(that is sincere, they were really cool)

Newsie said...

It's been Cemusa'd! Ugh.

IzF said...

Don't get so excited people, apparently it's a temporary thing.
Hey! Shawn Chittle, FUNNY!

Anonymous said...

as much as i think the new truck looks stupid and garish, i kind of want them to keep it to piss you all off.

good lord people, have you nothing better to do than piss and moan about the paintjob on a coffee truck?

Ken from Ken's Kitchen said...

That new truck is a reflection of the times.

Anonymous said...

good lord 1:33 am, have you nothing better to do at 1:33 am than piss and moan about the pissing and moaning of the paintjob on a coffee truck?

Mr. Manners said...

9:33 AM is too early for pissing and moaning about other people pissing and moaning at 1:33am.

And by the way, 1:33 AM, intentionally trying to piss people is the definition of trolling.

Anonymous said...

To give a contrary opinion (something that never happens on this blog, of course), I don't like these trucks. Noisy and polluting, and more disposable paper/plastic cups for coffee. I won't support them in any color.

- East Villager

Anonymous said...

They are a huge supporter of the community. I have seen them donate to all types of local events. I love the new color and remember people it is temporary!

Anonymous said...

and pissing and moaning about someone pissing and moaning about someone pissing and moaning about the design of a new truck is very mannerly. 1am is waaaay earlier than 9am to piss and moan. if you don't like pissing and moaning then move to__________

Anonymous said...

More birds will die flying into it. Astor Place now gets my virtigo going, with all the dizzying glass, mirror effects.

Dan said...

"But will the truck absorb too many rays reflecting off of 51 Astor Place? May need some better AC come summertime."

Last time I checked, chrome reflects light, black paint would absorb it. So the trucks would need less AC, not more...

EV Grieve said...

@Dan

I'm glad someone was paying attention!