[Photo from Saturday]
We noticed that Apiary, the nearly 6-year-old restaurant at 60 Third Ave. near East 11th Street, was closed for renovations last weekend… there was a quick changeover, as Apiary has become Après, which Grub Street reports features a new chef and a "modern, vegetable-centric menu."
[Wednesday]
They also serve a ramp cocktail.
You can check out the new menu at Zagat. Après has a good publicist. There are also features at Gothamist and The Village Voice.
6 comments:
Isn't "apres" french for "after"? How faux-pretentious.
I don't see anything wrong with the new name! In any case, had a great dinner there several months ago and hope it remains as good and as civilized as it was. Keep the chairs!
Hopefully, this is better than Apiary, which was an overpriced dump for self entitled wannabes, managed by narcissistic, inflated egos...
My name is Dick some call me Richard but I'm always just a Dick. I guess instead of slowly fine tuning your restaurant you repaint the front and using the same exact font, come up with a new name that sort of looks like the last one because this little trick will fool just about everyone, right?
This restaurant's name "Après" is obviously a reference to Louis XV who most famously said, said, "Après moi, le déluge" which translates to "After me, the flood" This name is apropos in considering Manhattan's destiny in the Post-Sandy Global Warming era.
With sea levels expected to rise another 1-4 feet this century, most of lower Manhattan will soon be under water, both literally and in real-estate terms. Or as Jeremiah would put it, 'Vanishing!"
But don't tell Ivanka Trump, or Ben Shaoul, or Jared Kushner, or any of the other myriad über-genius real estate investors, that all of their incredibly over-priced properties will all soon literally classified as swampland.
Beach-front property will be forever redefined by the submerging of lower Manhattan into the Atlantic.
The name "Apres" also pre-sages both Occupy Wall Street's and Hillary Clinton's warning of an impending social collapse due to Americas's historic levels of wealth concentration among the 1%. via Wikipedia:
"Most scholars believe Louis XV's decisions damaged the power of France, weakened the treasury, discredited the absolute monarchy, and made it more vulnerable to distrust and destruction, as happened in the French Revolution, which broke out 15 years after his death.
E.H. Gombrich, better known as an art historian, wrote in 2005, "Louis XV and Louis XVI, the Sun King's [Louis XIV] successors, were incompetent, and content merely to imitate their great predecessor's outward show of power. The pomp and magnificence remained....Finance ministers soon became expert swindlers, cheating and extorting on a grand scale. The peasants worked till they dropped and citizens were forced to pay huge taxes."
Après moi, le déluge...
Awesome! Just what this neighborhood needs: a plate of smoked asparagus at $25 and an infused cocktail for $20 for jet set NYU kids, who live around the corner, whose parents spend 75k a year, at least, for tuition and housing.
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