To the article!
According to Eli Halali, who owns the 2 Bros. Pizza chain with his brother, the 50% price hike is an experiment to gauge customer reaction to a larger and higher-quality slice.
If successful, Mr. Halali said the chain would consider adding the Supreme Slice at some of its other locations, in addition to keeping the $1 slice. He stressed that the $1 slice was in no way in jeopardy.
The Supreme Slice is cut from a 22-inch pie, versus the normal 18 inches. The sauce is different, made with plum Italian tomatoes; and the baking process is longer and more involved, said Mr. Halali.
And how does that Supreme Slice taste compared with the non-supreme slice? Said one customer, No difference. "I don't expect great taste for $1 and I don't expect better taste for $1.50."
Previously on EV Grieve:
Slice shockers: 2 Bros. blows up the $1 pizza model