Tuesday, April 30, 2013

Iconic Hand Rolls has apparently closed



Bill the Libertarian Anarchist noted that workers were clearing out Iconic Hand Rolls last night on First Avenue near St. Mark's Place... the temaki shop opened last June here ... and this morning, the space is completely empty. Perhaps they're just remodeling.



No mention of a closure or renovation on the Iconic website or on their usually active Facebook or Twitter accounts. The phone number is not in service at this time.

The restaurant recently launched a campaign in which 50 Iconic logo stickers were placed within a five-block radius of the store. Per Washington Square News: "Clues on the whereabouts of the stickers will be posted on Facebook, Twitter and Instagram. Those who find the stickers can use them to redeem a free temaki roll, a cone-shaped and hand-rolled sushi, from the store."

And there were these new ads, like this one on St. Mark's Place...



Iconic Hand Rolls had some tough luck at the outset — their AC conked out and they had to remain closed during their first weekend in business. And there was that plywood mischief too.

8 comments:

William Klayer said...

I think the problem was the color scheme. It looked like a yogurt shop from the outside. Never had a sense of what they were selling exactly.

Anonymous said...

William, sushi written in big letters in front of the store didn't clear it up for you?

nygrump said...

They tried hard but the sushi combos were too weird for me to ever even try the place. cream cheese and pineapple just don't seem to belong on sushi.

Anonymous said...

Sucks, I just ate here last week. Apparently douchebags wouldn't know a good temaki if it was right under your nose. Fuckin yokels.

William Klayer said...

Anonymous- I knew what they sold but from the look of the place you had no sense of what kind of food experience to expect.

Anonymous said...

A pity. The food was very good and priced well. Had always just thought they did a brisk delivery business, as it was typically dead in the store.

Anonymous said...

That place was horrible! If you want amazing vegetarian sushi go to the place on 14th street, spacing the name. They just opened in Chelsea market as well.

Anonymous said...

place on 14th is Beyond Sushi -and is vegan--and also needs support!! very disappointed that iconic is no longer there--the owner was really nice and my son loved the cone sushi-