Monday, May 12, 2014

Will the new Mars Bar be another location of The Pink Elephant?



So you know that Mars Bar owner Hank Penza (along with a new group of partners) is returning to his former home at 11-17 Second Ave., now the luxury Jupiter 21 building.

The mysterious cafe-bar-club concept will be housed at 21 E. First St. adjacent to the Jupiter 21 residential entrance and the new TD Bank branch.

There's a notice on the front door about tonight's CB3/SLA committee meeting, where Penza and his new partners Alain Palinsky, a co-founder of Juice Press, Chris Reda, an owner of The Griffin in the Meatpacking District, and Robert Montwaid, an owner of the club The Pink Elephant, are on the agenda.



Here's a look at the inside … reportedly a 4,456 basement and ground floor space …



And we noticed some architectural plans on a table inside…





We'll flip the photo to make it easier to read… according to these plans, the place will be called The Pink Elephant.



This could just be a working title for the place. According to the paperwork on file with CB3, the proposed hours of this new venture are 6 a.m.-4 a.m. Monday through Friday; 8 a.m.-4 a.m. on Saturday and Sunday. The application also lists that there will be 15 tables good for 80 seats ... with one bar featuring eight seats. The new establishment will employ 15-20 people. And the "All Star Security Services will be providing security guards" — "3-4 nightly."

We don't know much, if anything, about The Pink Elephant, currently located in New York at 40 W. Eighth St. Here's how they describe themselves:

The Pink Elephant is a world renowned brand geared towards high energy entertainment and exuberance for life. With locations in the US, Brazil and Mexico, the brand has come to be a favorite of jet setters, celebrities, socialites and trendsetters alike because of the level of service, sophistication, and overall entertainment experience.

Meanwhile, it remains to be seen what this place will be like during the day … with the 6 a.m. opening times … and the Juice Press connection.

Previously on EV Grieve:
A few more details about Mars Bar 2.0, which doesn't sound very Mars Bar-ish at all

13 comments:

Anonymous said...

Well it's not going to even be heard at CB meeting tonight. Says corporte change. Gigi and Stetzer are to blame. This place The Pink Elephant gets a whopping not even one and a half stars on yelp.
How can this not be heard at committee? What a joke.

Gigi and Stetzer need to go. And why does she cover for this guy Paul Seres?

Anonymous said...

Whooooo!!!

Anonymous said...

And people complained about SUPERDIVE!! haha

This looks and sounds just like the neighborhood dive bar it is replacing.(not!)

What this is- a change of ownership as well as a change in the method of operation, as well as an alteration, if not a whole new license.

And how was the existing license kept in safekeeping so long?

So in other words a new license using Hank as cover. If this passes then the entire committee should resign en masse for allowing a nightclug with 4 security guards. The smokescreen is Hank.

What dive bar needs 3-4 security? Can you say nightclub?

Ken from Ken's Kitchen said...

What 9:31 AM said. Hank's just holding the liquor license.

Anonymous said...

Of course it's a huge club. Pink Elephant is club district hell!
This is not being heard tonight? Someone confirm. This is fucking ridiculous.

IzF said...

Ewwwwwwwww

Anonymous said...

Please attend the CB3 meeting tonight, and let people there know what is really going on with this!

Anonymous said...

There seems to be some love for Hank Penza here, but he can't be let off the hook. His greed is showing, and sure we'd like for him to make some coin, but this would be at the expense of those who live nearby, and I'm not sure that's fair to them.

Someone needs to talk to Hank, and explain that he's teamed up with the wrong people. He would have the chance to hook up with so many other, better operators, if only he wanted to.

This will kill any good will he has gained in the area and label him as no better than all the other a-holes killing this community.

Anonymous said...

How in the world does it even make sense to put a nightclub in an apartment building???? If you need 4 bouncers you shouldn't be located in the bottom of a residence.

Anonymous said...

The bouncers live upstairs. Just buzz for head-banging service

Laura Goggin Photography said...

I already miss TB Bank...

Eden Bee said...

Don't forget the TB bank PEN PARTY on Friday!

Momo said...

NEW YORK CITY IS DEAD. THE FRAT-TARDS WON.