Thursday, March 10, 2016

3rd Avenue storefront now suitable for framing

One of the empty storefronts on Third Avenue between East Ninth Street and East 10th Street is getting a new retail client.

The family owned OJ Gallery, a custom frame shop, is moving into the space previously occupied by the women's clothing boutique Project 36.

Here's the news release that we received from Eastern Consolidated:

Eastern Consolidated’s Retail Leasing Division has arranged a 10-year, 500-square-foot lease at 36 Third Avenue in the East Village for OJ Gallery, a 35-year-old family-owned business. The gallery is relocating from 462 Avenue of the Americas where it has thrived for the last 10 years.

Ravi Idnani, a Director in Eastern Consolidated’s Retail Leasing Division, and Kendall Novak, Associate Director, represented OJ Gallery. Walker Malloy’s Rafe Evans and Gary Schwartzman exclusively represented the owner.

“The space at 36 Third Avenue between 9 and 10th Streets was an ideal location for OJ Gallery,” Novak said. “After running a successful business at 462 Avenue of the Americas for so many years, OJ Gallery wanted a new location nearby in order to serve its long-time customers.”

The only OJ Gallery we could find online is on East 57th Street between Second Avenue and Third Avenue.

These Third Avenue storefronts previously housed Excel Art and Framing Store, which lost its lease and moved up Third Avenue between East 11th Street and East 12th Street.


Anonymous said...

Seems to be a good bit of this lately in small business land: they are deliberately moving too close to competitors. Unless Third Avenue could get a few more frame shops, and then it could be branded the "Frame District"!

Anonymous said...

Walked by the other day when the new store was loading in and thought, "Oh, look. There's an art installation about what used to be in this space before the small tenants were priced out/not reviewed."
So . . . they pushed out a frame store in order to rent to a frame store?

Anonymous said...

OJ Gallery is taking the space that last housed the women's boutique Project 36. Excel was next door... But still. It is weird.

cmarrtyy said...


I guess that would make the area..."frame-ous"?