Monday, April 15, 2013

Branding Alder

An EV Grieve Alder Watcher Reader was curious why there wasn't s sign up at noted LES chef Wylie Dufresne's new restaurant on Second Avenue near East 10th Street.

Don't when this happened, but there is a sign of sorts, according to the Alder Watcher Reader...





Branded into the woodwork...



No word if this is available in peel-and-stick tattoos as well.

2 comments:

Anonymous said...

If you will notice, the door handle is a piece of alder.

Mary said...

OMG so sick of this overplayed trend of dirty unfinished plywood/ so super secret signless restaurants.