As you can see, gone are the blue and red chevron color blocks (sob!) with a new blue and green (Seattle Seahawks-esque) logo that includes a graphic of a mortar and pestle with an herbal sprig.
This "integrated rebranding effort is part of Rite Aid’s RxEvolution strategy ... to transform the company into the leading whole health destination that treats mind, body and spirit," per a press release.
12 comments:
Every time I see this new logo I see 'Write Aid."
Bet you it's still crowded and slow-moving anyway!
Do you think that they will lower their prices as part of their treatment of the body, mind and sprit?
Liked it better before, this looks dead.
yes!!! look's so good!!
It's beautiful. :)
*****LAME*****
I like how you can see the ghost of the old logo behind it....fantastic paint job they did to cover it up.
I liked how sparrows would make nests in the “e” in the old one.
I wonder how long the murals will last though? They don't seem to match the integrated rebranding effort. I will always have a soft spot in my heart for that location because that's where I'm getting my Covid-19 vaccinations. My 1st dose was handled very well, low-key, efficient, really rather pleasant overall, and I felt like hugging my pharmacist after she inoculated me, she's my hero!
I can't believe I'm saying this, but I preferred the red sign (and the house sparrow nest was a nice touch).
As long as the mural remains, that's all that matters.
eleven comments about a sign.
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