Sunday, March 28, 2021

And now, YOUR NEW RITE AID SIGNAGE ON 1ST AVENUE

After weeks of anticipation, the new Rite Aid signage/brandage has arrived at the outpost on First Avenue and Fifth Street. 

As you can see, gone are the blue and red chevron color blocks (sob!) with a new blue and green (Seattle Seahawks-esque) logo that includes a graphic of a mortar and pestle with an herbal sprig. 

This "integrated rebranding effort is part of Rite Aid’s RxEvolution strategy ... to transform the company into the leading whole health destination that treats mind, body and spirit," per a press release.

12 comments:

Giovanni said...

Every time I see this new logo I see 'Write Aid."

JAMES said...

Bet you it's still crowded and slow-moving anyway!

Anonymous said...

Do you think that they will lower their prices as part of their treatment of the body, mind and sprit?

Anonymous said...

Liked it better before, this looks dead.

Anonymous said...

yes!!! look's so good!!

Anonymous said...

It's beautiful. :)

Anonymous said...

*****LAME*****

Anonymous said...

I like how you can see the ghost of the old logo behind it....fantastic paint job they did to cover it up.

Anonymous said...

I liked how sparrows would make nests in the “e” in the old one.

Trixie said...

I wonder how long the murals will last though? They don't seem to match the integrated rebranding effort. I will always have a soft spot in my heart for that location because that's where I'm getting my Covid-19 vaccinations. My 1st dose was handled very well, low-key, efficient, really rather pleasant overall, and I felt like hugging my pharmacist after she inoculated me, she's my hero!

Anonymous said...

I can't believe I'm saying this, but I preferred the red sign (and the house sparrow nest was a nice touch).

As long as the mural remains, that's all that matters.

Anonymous said...

eleven comments about a sign.