The new location of FlyeLyfe has its grand opening today at noon at 215 First Ave. just south of 13th Street.
This is a big move for East Village-based artist and entrepreneur P.J. O’Rourke, who had been selling his original design T-shirts, hoodies, sweatshirts, hats, masks, prints, patches, bags, magnets and caps from a small storefront on 11th Street between Avenue A and First Avenue.
O’Rourke first started selling his creations on the L train via a mobile art cart in September 2012.
And now he's set up in a two-level space that was previously occupied by a Dunkin' Donuts.
Previously on EV Grieve: