As previously noted, developer Ben Shaoul's residences at 100 Avenue A between East Sixth Street and East Seventh Street at the new
Apparently people want to live here, according to the people who are selling the units.
Per a news release on the opening of the sales office at 115 Avenue A yesterday:
Prior to opening the sales office, the rare luxury 32 unit condo property is already 50% sold to date as a result of early buzz generated by a daring marketing campaign featuring nearly nude models painted to blend into their surroundings. 100 Avenue A is set to break countless records, including the highest residential price per square foot achieved in the East Village for a non-penthouse unit, with residence 7C already going into contract for $2,685 per foot.
Previously on EV Grieve:
The retail space at Ben Shaoul's 100 Avenue A is available for $24.5 million; plus, naked model marketing clarification!
Trying to figure out what is going on at 98-100 Avenue A
Part of the former Alphabets storefront will serve as sales office for Ben Shaoul's 100 Avenue A
Someone threw black paint bombs at the naked women condo ad along 100 Avenue A
Take a look at the inside of Ben Shaoul's condos at 100 Avenue A
100 Avenue A announces its incoming sales office with familiar naked, graffitied person motif