Heyday, billed as a one-stop skin care shop, is opening a new location at 382 Lafayette St. near Fourth Street.
When Heyday opens toward the end of the year, this will mark their fifth NYC location.
The storefront was until last fall home to Screaming Mimi's, which left for a new space on West 14th Street after 25 years here.
As owner Laura Wills told me, the building at 382 Lafayette was sold, and she decided to relocate.
To be quite honest, we never considered staying. Lafayette Street was a wonderful home for almost 25 years but it has changed so much. I fear it will very soon be blocks of big glass and steel storefronts with no soul. Mostly everyone who opened when we did is gone."
Previously on EV Grieve:
Screaming Mimi's is leaving its home of 25 years on Lafayette for West 14th Street