An EVG reader who lives on 10th Street between Avenue A and First Avenue shared this... Jennifer's Way Bakery is moving, per the sidewalk signage spotted yesterday... owner Jennifer Esposito, the Brooklyn-born actress (currently on "NCIS"), was selling off some items (stools, tables, etc.) from the small bakery...
She reduced her hours here in May due to an increase in online orders for the organic bakery that makes its products without gluten, dairy, soy, refined sugar or peanuts, per store signage at the time.
The reader who lives nearby said that the bakery was closed last weekend and Saturday.
To date, there isn't any mention of the new location on the bakery's website or social media properties. The online bakery currently isn't taking any orders.
Esposito wrote about the situation on Facebook:
Only a handful thought I could even stay open for more than a few months, never 5 years. I am so very proud of not only what I managed to withstand here but so beyond thrilled how many of you I was able to help and feed safely. I celebrated birthdays, weddings and holidays with you and served your children their first safe cookie. My heart is full. However it's is time to move forward now. My lease on this magical little space is up and I must move on now. I am FAR from done with bringing you safe, reliable, TRUST WORTHY delicious food, it's just time to regroup ... stay tuned, I am not done.
The bakery opened in March 2013. Esposito was later reportedly sued by her investors, though she said in a tweet that the case was dismissed.
Her book, "Jennifer’s Way Kitchen," is set for release next month.
Previously on EV Grieve:
Jennifer Esposito responds to reports that she fled East 10th Street for Denmark
Would it be remiss of me to say I do not care? Never felt she was for the neighborhood, despite her lofty proclamations, except to profit from it, and the fact that she has chosen to shake the dust of the EV off her feet the moment her lease is up proves it to me. Compare her to Ms. Sorgen of Clayworks, and you will understand what I mean...
I foresee this as a full on closure. The owner, who faced legal suits regarding the financial state of her operation has moved on to other things, such as her acting career. Can't say I blame her. The EV isn't doing well in terms of small businesses. I hardly think she will find a new location. That's absurd. Too bad. They had amazing products.
Her math is off. 4 years not 5 .
I heard that. Attention prospective business owners and leaseholders, please consult with Gojira to first determine your suitability to the neighborhood before putting down your deposits. Thank you.
Why do people pick on Jennifer Esposito all the time? Shes a terrific actress (her performance as Noah's sister on The Affair was great) who is also an entrepreneur. She's a New Yorker. Or maybe some people are just jealous? I'd rather have her than some chain store or luxury boutique, but some people arounfd here are more picky than someone with a gluten allergy in a flour mill. Too bad things didn't work out, but that's life. At least she tried.
Hey Gojira get over yourself.
Four years is a pretty impressive run. Not everyone can stay in business for double digit years.
I'd rather a business like hers open than another Asian fast food joint, dessert place for the kidults, or bro-shebro bar.
Meanwhile, the bakery co-owned by her NCIS co-star Pauley Perrette, Donna Bell's Bake Shop seems to still be going strong. I wonder if they ever trade recipes or business tips on set...
Regardless, to the extent that Esposito seems driven by a sense of mission, here's hoping there's a next chapter for Jennifer's Way...
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