Tuesday, February 18, 2020

Brooklyn Bean Roastery arrives on Avenue A



Brooklyn Bean Roastery has set up shop at 23 Avenue A just south of Second Street.

We heard from several EVG readers who were surprised to find the cafe up and running this past weekend offering a variety of breakfast (and brunch) items. There weren't any announcement's on the Roastery's social media accounts. Management said that grand opening details are forthcoming.

The company sells their coffee pods in stores, including Walmart, across the country ... and online via Amazon.

Here's more about them:

We’re three guys from Brooklyn who love coffee – it’s as simple as that. Together, we started Brooklyn Bean Roastery – pioneering the introduction of single-serve coffee to the market. With decades of experience in product engineering (yes, we are also nerds), our unique tension-based ‘roast2cup’ technology ensures every cup of coffee tastes as fresh as the first.

In December, the West End Lounge on the Upper West Side starting selling coffee from Brooklyn Bean Roastery, marking their first physical presence.

However, the East Village location is their first official dedicated coffee shop.

The previous tenant at 23 Avenue A, Yerba Buena, closed at the end of 2017.

Updated 6 p.m.

The signage arrived today...


15 comments:

Anonymous said...

Wow, they came up w the little coffee pods first ?
Who knew.
Anyway, their website doesn't work, just FB page.

https://en.wikipedia.org/wiki/Single-serve_coffee_container

Anonymous said...

I’d rather patronize the Book Club because the coffee is excellent and it’s run by a nice young local couple who clearly love books!

Anonymous said...

Good luck to them, because lord knows what this neighborhood needs is more coffee ... about as much as our landfills need more empty coffee pods. Also, they should find someone with more than rudimentary pen-holding skills to update that pitiful dry-erase board.

Anonymous said...

Hey haters! Always amazed at how nasty some of the commentors are without any reason.

Anonymous said...

I guess even three nerds from Brooklyn are entitled to follow a dream. I can't help but agreeing with the already posted comments--Why? Is there a crying need for another coffee shop? Of course, like everyone else in the food industry today, it is all about theater. So we have to learn where the beans are sourced from; what kind of pots they have been roasted in, etc. etc. Just a small black, no sugar. I can't / don't want to absorb all the sourcing information. Still, good luck to any one who starts a new venture.

Anonymous said...

Yes, why the EV? Certainly there are enough areas of Brooklyn that need another coffee spot? I guess this is where you come to make a national name for yourself, it’s no longer a neighborhood for the people who live here.

Anonymous said...

I don't go to Brooklyn much. Can someone tell me if it is full of shops and restaurants with "Manhattan" in the name?

Anonymous said...

Enamored with good coffee, but this place seems like it's gotten rid of all the pros of nice coffee (ethically sourced, great flavor palate) & kept all the worst parts (price, pretentiousness). Not to mention the horrible single use pods...

afbp said...

THE BEST OF LUCK---much better than empty space :)

Anonymous said...

@3:59 PM I’m not sure if it’s true that having another coffee place is better for the neighborhood than waiting for another business to rent the space. Your comment makes me wonder if siphoning off customers from existing coffee businesses doesn’t put more businesses in jeopardy of closing? I have no statistics or information to support this idea, I’m just wondering. If anyone knows the figures, I’d be open to hearing the pros and cons.

afbp said...

https://www.ted.com/talks/jac_de_haan_why_do_competitors_open_their_stores_next_to_one_another?language=en

Anonymous said...

Nespresso Virtuo coffee maker is all you’ll ever need It even comes with a milk frothier. Coffee has a nice crema every time.

DrGecko said...

@Anon 1:56 -

I've been to Brooklyn. The restaurants and shops there don't have "Manhattan" in the name. Instead, they have "New York" which, for me at least, is pretty much the same thing.

BagelGuy said...

Good luck guys.

Anonymous said...

Coffee lover here, but really disheartened to learn this place is all about the one-serve pods. C'mon, it's 2020 and this is just unacceptable, not to mention unethical and irresponsible. Coffee pods are NOT recyclable and the ones that claim to be compostable only work if done right, which questionable. In this day and age, we should be doing everything in our power to stop the use of plastics.