Friday, February 28, 2020

Today in ads for Zipcar on Astor Place



A reader shared the above photo from Astor Place this morning... showing a car under what's meant to be a mound of snow (remember when it used to snow here in the winter?)

Here's a closer look at what turns out to be an ad for Zipcar... here are photos via EVG Zipcar Ad Correspondent Steven ... showing some details on the snowbank...









Noticeably missing — a design by one of the many Penistrators ...

11 comments:

Choresh Wald said...

Such weird advertisement concept in the middle of this warm/ no snow NYC winter

Anonymous said...

Dumb, just dumb.

Anonymous said...

This is actually pretty funny.... haha... eye catching for sure!

Anonymous said...

Not dumb, just a clever advertising gimmick. Lighten up people.

Gojira said...

Pizza Rat! Priceless!

East Villager said...

And there is Infinite Jest, one of the most boring novels of all time.

Anonymous said...

Far as ads go, this is not that obnoxious, kind of cute even. Would've been funnier back in the old days though. In 2020, instead of making me think about easy-to-access rental cars, this ad makes me think about... the climate :(

sophocles said...

The problem with zip car in Manhattan is that you can "share" a car for two hours but where can go you without a traffic and parking nightmare?

Anonymous said...

Wow, Pizza Rat and the Greek coffee cup, so local! So clever! They really get us locals, must be one of us, too. I'd definitely use zip car. (Ugh, no one likes a try-hard.)

anonymous said...

I like this more than "Star Girl"!

Anonymous said...

IJ boring? Je ne sais quoi! I wish it never ended.