[I love the smell of 4DX in the morning...]
Those reclining seats at Loews Village VII will seem like child's play (not the movie) compared to what the Regal Union Square 14 is unleashing on March 25 for "Batman V. Superman:": 4DX.
Here is an explanation of 4DX via the 4DX website:
Advancing the movie theater experience from watching the movie to almost living it, 4DX is the ultimate in state of the art technology delivering a fully immersive cinematic experience. Inside every dedicated 4DX auditorium, motion chairs and environmental effects such as wind, bubbles, and scent work in perfect synchronicity with the action on screen.
With only the best technologies, 4DX motion chairs are equipped with three base movements of heave (move up and down), roll (move left and right) and pitch (tilt backward and forward) which can create an endless expanse of possible combinations to mimic such actions as flying and driving. The skilled team of 4DX editors, "i-Studio", are experts in maximizing the feeling of immersion within every movie without overstepping comfort bounds.
(And where else will you find something "equipped with three base movements of heave"?)
According to the Los Angeles Times, "since debuting with a 4-D screening of "Avatar" in 2010, there are now more than 23,000 4DX seats operating in 182 theaters in 34 countries." The Union Square theater will be the first with 4DX in NYC.
For a sneak preview of what the expect, check out this