Tuesday, March 1, 2016

The Calyx has been branded on Avenue C



As we first reported back in June, the 10-story rental building at 189 Avenue C at East 12th Street that debuted in early 2011 would be converting to condos.

The building has been rebranded, and The Calyx — with the slogan "Choose what you C" — made its debut several weeks ago... with sales and marketing courtesy of Ryan Serhant and Nest Seekers International. (This is the sixth development in the East Village that Serhant's team is representing. His other projects include 100 Avenue A and Thirteen East + West.)

Here's the building description via The Calyx website:

Introducing The Calyx, one of the finest full service condominiums to ever emerge within the colorful maze of streets known the East Village. Built in 2010 and recently converted to luxury living, The Calyx captures the best of old vintage vibes and blends them with modern and stylish living. The building rises 10 stories and sits on Avenue C, an East Village strip lined with tasteful restaurants and cafes and located only a few blocks away from Tompkins Square Park and popular nightlife scenes.

Designed by OTL Enterprises—the same firm whose passion and vision were behind The Blue Building of the Lower East Side—The Calyx offers 35 residences dressed with groomed interiors, a fitness facility, and a rooftop lounge boasting panoramic views of Manhattan. Pairing sophistication with the vibrancy of the East Village, The Calyx is a captivating proposition for first time buyers and veteran real estate investors alike.

The Calyx is for those seeking to capture the energy of an evolving neighborhood, to experience the edge of the city’s past and the shimmering promise of its future.





According to Streeteasy, the prices range from $675,000 for a studio to 1.45 million for a two-bedroom home. Of the nine listed at Streeteasy, seven of the homes are in contract.

There's also retail space available... per the listing, the asking rent is $15,000, with retail, restaurant or gym usage being offered up to potential tenants...



Previously on EV Grieve:
189 Avenue C is converting to condos

21 comments:

Anonymous said...

Brand this.

Donnie Moder said...

What can you say? It is not "luxury". It is new housing. Just boxy boring new housing. It is ok, at a price, the new price paradigm for Manhattan and east village. Straight line studios going for $750,000 for the "evolving" neighborhood with $1200 monthly carry charges? And you have one window in the livingroom, that is it. Thank you NYU trust fund students! And New School whatever the heck you are!

Anonymous said...

Calyx is the best stool softener on the market!

Anonymous said...

$1.4 million is way too much for a one bedroom on Ave C. I've been looking at 1 bedrooms all over town and there are many available for well under this, besides there is nothing "luxury" about Avenue C, not to talk ill of my hood but the jerks selling these condos are almost as stupid as anyone buying one.

Anonymous said...

Is a bullet proof vest included? I think the count is 4 ? Shootings on that corner in the previous 12 months.

Bowery Boogie said...

How is the East Village a "maze of streets"? It's a fuckin grid.

Peter Feld said...

I bet the folks at @KALX Berkeley will not be happy.

bride of 7th said...

Please enjoy the NYPD "doorman" perched above the sidewalk in front of your luxury building

Gojira said...

Wait, you mean someone is actually PROUD of the Blue Building and willing to take credit for it? What rabbit hole have *I* fallen into?

NOTORIOUS said...

Choose What You (Hep) C!

David R said...

Choose what you C? More like Choose what NYPD Cs as they peer through your living room window from their surveillance tower...

Anonymous said...

They should change the slogan to

"Only idiots live here"

Anonymous said...

This is why I am beginning to dislike this ever changing neighborhood. My rent just got spiked through the roof, which means I will barely be able to afford living here in Alphabet City, even with two jobs, even despite having two college degrees. Who in the fuck would spend $700,00 on a freaking studio on Ave C? New York City is a mecca for the uber rich, elite, and young. If you're somewhere in between, you're screwed unless you work around the clock or have a trust fund. If things don't change, I will have to pack up and start somewhere anew. Very sad after sixteen years of struggling and busting my ass here. In order to make a decent living without going broke or hungry, one must make at least six figures. WTF is happening to NY?

Michael Ivan said...

These power agents are wankers, just interested in selling out at a slight increment over what sold last to please their lord developers. Zero regard for community, middle and working classes. In this real estate climate a tsp rat could sell out a building, so fitting Serhant gets it.

Anonymous said...

No, NYC is a mecca for foreign money and where there is foreign money, there're warehoused apartments. Where else would you safely invest your rubles and yuans? Thanks, De Blasio. And . . . and . . . that hypocrite just gave a talk at the Grad Center on "Inequality in New York City and Beyond." It makes sense he would be supporting inequality.

Anonymous said...

Hehehe, the coccyx

deva said...

Choose What You C? What does that even mean?? God I hate realtor-speak.

Anonymous said...

@deva: Choose What You C -- must mean LOOK PAST the NYPD Tower, your elderly neighbors, the homeless, the rats, the local businesses...

Anonymous said...

I agree with one of the last commenters. NYC is rapidly changing. It sickens me just how hard we have to work in order to subsist, let alone live at a comfortable standard. The rents are ridiculous and not worth it when it comes down to logistics. Let's face it. Most landlords in this town are greedy. This new building is no exception. So, in order to afford the purchase of a studio on Ave C, one must be a millionaire at the very least, seeing as it is $700,000, not including closing costs, taxes, realtor and building fees. Much of the residents in this hood are from wall street, bros who graduated from college that never grew up into real men, and trust fund kids who have been handed opportunities most of us can only dream of. The hard working people, those who were not products of nepotism, but who worked tirelessly to get somewhere on their own without any familial or public assistance, the middle class, and families, who once comprised this part of the city are being fazed out because they can't survive upon the rising costs stacked up against them. Christ. What is this city coming to?

Anonymous said...

@11:38am: You said it so well: "bros who graduated from college that never grew up into real men." This neighborhood (and city) is increasingly becoming all about people who don't want to grow up, who want adult privileges but don't demonstrate responsible adult behavior.

It's the infantilization of NYC; behavioral standards keep dropping ever lower. It's only a matter of time until we reach full-on "Lord of the Flies".

Anonymous said...

...add to this the fact that there seems to be little room for or interest in art except as commodity-- as all other commodities.