Sunday, April 24, 2016
[Streit's factory photo via BoweryBoogie]
We've been talking about "Streit’s: Matzo and the American Dream" this past week.
The documentary by East Village-based filmmaker Michael Levine started its week-long run Wednesday at the Film Forum. (There's also a Streit's-related exhibit happening at Art on A Gallery, 24 Avenue A between East Second Street and East Third Street.)
The last family-owned matzo bakery in America closed its four-building factory on Rivington Street last year after 90 years in that location. As you likely know, the developers who bought the property have condos planned for the site.
Today, The New York Times published the first rendering of the new residential complex (the article was online on Thursday, which is why you may have seen this already elsewhere) ...
[Volley Studios via the Times]
Per the Times, 150 Rivington will be a 7-story glass condo "that will house 45 one- and two-bedroom apartments. Sales begin in May, with one-bedrooms starting at around $975,000."
Developers said that they plan to decorate the lobby with memorabilia from the original building.
BoweryBoogie also has part of an interview with Streit's co-owner Aron Yagoda, who tells of Mayor de Blasio snubbing his offer of a tour of the factory.
Streit's now operates out of more modern facilities in Rockland County.
The piece in the Times focused on small businesses on the Lower East Side that are disappearing... and how Katz's was able to continue moving into the future by selling their air rights for $17 million... so that developer Ben Shaoul could then tear down the rest of the block
for an 11-(or 12!) story condoplex with an Equinox Fitness in the retail space on East Houston between Ludlow and Orchard.
Ray's Pizza, Bereket and Lobster Joint, among others — closed or moved in the process.
"I’m sorry they went out of business, but it’s part of evolution," Shaoul told the Times. "You call it gentrification, I call it 'cleaning it up.'"