That's it for Reciprocal Skateboards, the spirited shop/hangout at 402 E. 11th St. near First Avenue.
Owner Jon Eastman, who has run the place the past five-plus years, explains in a Facebook post:
[I]t comes with great sadness and difficulty that I'm forced to announce that as of this past weekend, Reciprocal has closed its doors for good. We are unfortunately completely out of resources to continue operating any further. And by resources, I mean money.
Over the last year or so I've scraped and clawed desperately from my own personal finances to get just enough money together, so that we can stay open and keep this beautiful thing alive. And that worked for a year or so. However, regardless of how hard I try, the margins in the skate industry, particularly for a mom and pop skate shop are just not there. The prices of skateboards today are barely more expensive than they were 20 years ago. Even cheaper if you factor in inflation. Yet our costs to purchase these products have gone up consistently.
Sure, we can charge more, but we have to compete with CCS, and Zumies down the street who buy in volume and charge next to nothing for cheaply produced decks with clever marketing campaigns. We're already more expensive than those companies, and the numbers still don't add up for us. This coupled with our increased rent, made the decision a clear one.
We'll particularly miss playing the shop's pinball machines, curated by Eastman, whose grandfather ran an arcade on Coney Island.
Images via Facebook