Wednesday, August 9, 2017

Dr Smood to call on the LES

Been meaning to note the recent arrival of coming-soon signage (it has been up for several weeks) on East Houston and Orchard, where another location of the health-minded chainlet Dr (no period after the r!) Smood is opening shop in part of the old American Apparel space...

Here's more about the operation via a profile in June at Well+Good:

The idea came to Danish business developer Rene Sindlev and his wife, Patrizia Manici Sindlev, when they were living in Denmark and feeling frustrated by the lack of healthy, grab-and-go restaurants. So, they decided to not only open their own—in Miami—but to also make it healthier than anything they’d seen before. Step one? The couple recruited holistic nutritionist and healer Dr. Etti Ben-Zion to spearhead the menu.

“The concept was for everything to be anti-inflammatory,” Dr. Ben-Zion says. “That means 80 percent of your diet should come from plants, which is why our products are 80 percent plant-based.” That’s not all: From juices and salads to sandwiches and snacks (all organic, natch), they wanted every menu item to be as nutrient-dense as possible.

If this sounds too preicious then you can walk one more block to the east to Katz's.

1 comment:

Anonymous said...

it is a wonder how humanity survived before we realized that all our food must be "anti-inflammatory". Yes we know that a diet which is mostly vegetable, fruit and grain is best but thanks for reminding us and trying to frighten us into eating your food.