Back in May we noted that a Cava Grill was coming to Fourth Avenue between 13th Street and 14th Street. And now, the D.C.-based Greek-Mediterranean restaurant chain, which serves grain bowls, pita wraps and salads, opens its first NYC location today.
The Wall Street Journal had a brief preview yesterday:
“We want customers to have the ability to choose ingredients that fit their nutritional needs or dietary attributes,” said Cava Grill’s chief executive and co-founder Brett Schulman, adding that the average cost for lunch is about $10.
For its New York location, Cava Grill is hoping to keep things as local as possible, getting produce from Hudson Valley, Long Island and New Jersey farms.
The official opening is tomorrow (Friday). Cava is offering a free lunch today ... while encouraging diners to donate to Grow to Learn, an organization that helps NYC public schools set up gardens.
Cava sells various dips and spreads at retail outlets, such as the Whole Foods Market Union Square®.
The space here at 143 Fourth Ave. was previously Lan's Spa.
Cava Grill is the latest quick-serve restaurant to open along Fourth Avenue. PokéSpot debuted on Fourth Avenue and 12th Street on Aug. 12. And a Melt Shop is coming soon to 135 Fourth Ave.