Tuesday, July 23, 2019
Pizza Rollio has closed on 9th Street
[Photo by Steven]
Pizza Rollio has closed after 10 months in business, and the space is for rent here at 437 E. Ninth St. between Avenue A and First Avenue. The shop had been dark in recent weeks, and the real-estate signage arrived last week to make it official.
The pizzeria specialized in super-thin, arugula-topped pies served in long strips. The owners operate similar establishments in the Philippines. They also have outposts on West 18th Street and in the Plaza Hotel Food Hall.
This storefront on Ninth Street was previously the longtime home of the salon Crops for Girls.
Previously on EV Grieve:
Pizza Rollio bringing its skinny slices to 9th Street
Posted by Grieve at 4:05 AM
Labels: closings 2019, Pizza Rollio
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This place never had consistent hours from day one. I don't think a week went by when they were closed at least half the days. And a few months ago they tried to get things moving by having an employee pass out samples on the sidewalk. Well that lasted about three days!And even before that, construction was an off and on situation, having been shut down be the DOB on more than one occasion. It was doomed from day one. Meanwhile Crops for Girls has been up and running around the corner on 10th between First and A.
Is this another Icon Realty casualty?
Icon isn't the landlord of this building...
It's a causality of too many pizza places + high rent. Seriously, how many pizza places can one neighborhood sustain?
Benchmark is current owner. AKA Mini Croman / Icon.
Honestly, we gave this place a try and it was awful. The pizza was flat, almost like a tortilla, and soft and dry. Everything seemed premade, not made on the premises.
A heap of dry undressed arugula came on the side. It was the worst pizza I've had. I'm sorry they couldn't make it but not terribly surprised.
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