Saturday, September 14, 2019

Reminders: Cash mob at Gem Spa today

[Photo by Jeremiah Moss]

From noon to 2 p.m. today (Sept. 14!), the folks at #SaveNYC are hosting a Cash Mob at Gem Spa — currently adorned as a "Schitibank" branch — on Second Avenue at St. Mark's Place to help support the longtime business. Per the official invite:

Come prepared to spend some money — egg creams, pretzels, t-shirts, toothpaste! — and take your photo with a surprise work of guerrilla street art, as an acclaimed group of cultural activists and designers radically transform Gem Spa into a dystopian vision for the new St. Mark’s Place.

Maybe order an egg cream...

[Photo by Stacie Joy]

This is the latest act of kindness that neighbors have shown for the shop, which Parul Patel has been running for her ailing father Ray, the owner since 1986.

As we've been reporting in recent months, Gem Spa has been struggling of late, in part due to its temporary ban on selling cigarettes and lottery tickets as well as various landlord issues. (The ban ends in November.)

Previously on EV Grieve:
• A cash mob Saturday at Gem Spa (Sept. 10)

• Get your Gem Spa t-shirts or photos of Madonna — at Gem Spa! (Aug. 16)

• Will you buy a Gem Spa T-shirt? (June 28)

• The Gem Spa Zoltar is alive and well and telling fortunes an L-train ride away in Bushwick (June 19)

• "Gem Spa is open!" (June 18)

• What is happening at Gem Spa? (June 11)

• A visit to Gem Spa (May 10)


Anonymous said...

The story got a shout out on wnyc radio this AM!

Anonymous said...

So did they take Citibank up on making egg creams for the staff? For $$'s
That could help significantly with their financial woes.

Anonymous said...

So glad I attended this event today. Lots of people showed up. Love seeing people support an iconic neighborhood business.

Scuba Diva said...

I was really happy to take part in this; I have no idea who interviewed me, but I'm glad to support this iconic business any way I can.

Anonymous said...

Unfortunately Gemmy the kitty (looking under nourished) never experienced a great corner candy store compared to a run down lousy bodega. The mock up is fun, full of laughs, and great job. Let the "going out FOR business" issue move on to another ramen/bubble tea/coffee/... etc. It's done folks! What we really need is for Stage Restaurant to come back. Yes in our dreams too!