EVG reader Christina passes along photos of the new signage that has arrived at 31-33 Second Ave., aka The Luxe East, Ben Shaoul's new retail-residential complex here between East Second Street and East First Street...
As you can see the storefront will be an Unleashed (by Petco) outlet...
What is Unleashed?
As pet stores go, we’re anything but ordinary. Unleashed by Petco hit the pet scene in 2009, with our first store in San Diego’s Hillcrest neighborhood. Our concept is simple – provide the same knowledge and know-how offered by Petco in a unique, smaller package.
Anyway, perhaps the storefront will help residents determine whether they are looking at the front or the back of the building.
BoweryBoogie first reported that a Petco-branded store was set for the retail space.
Previously on EV Grieve:
Ben Shaoul planning a 3-story addition at 31-33 Second Ave.
Bracing for 3 new floors at 31-33 Second Ave.
Checking in on the work in progress at 31-33 2nd Ave., where Ben Shaoul is adding 3 new floors
Ben Shaoul's bland new 2nd Avenue building is called The East Luxe