Wednesday, September 23, 2015

Brookhill Properties launches chocolate offensive

Raphael Toledano's Brookhill Properties recently closed on a 16-building East Village portfolio.

An EVG reader who lives at one of the properties, 327 E. E. 12th St., passed along the welcome package that the Brookhill Property management team left yesterday for residents — a small box of chocolates… which accompanied a fairly innocuous letter about the change in ownership.

The letter points out that "We pride ourselves on our tenant relations department and will go to all lengths to make sure that you are satisfied with our services."

Beleaguered rent-regulated tenants at the Toledano-owned 444 E. 13th St. received wine and fruit baskets back in May after the continued lack of basic building services. Earlier in May, residents at No. 444 filed a lawsuit against Toledano and the management company, Goldmark Property Management, for "deplorable conditions" as well as for alleged ongoing threats and harassment. (Toledano later reportedly fired Goldmark Property Management after news of the lawsuit broke.)

In August, state officials served subpoenas on Goldmark Property Managmenet, investigating whether the company threatened tenants with police raids, prostitution stings, evictions and the shut off of essential service, according to The Real Deal.

According to an article on 444. E. 13th St. that City Limits published last Thursday, there were 244 open violations of the city's housing maintenance code for hazards such as cracks in the walls and ceilings and infestations of cockroaches, mice, and bedbugs at one point in June. Since then, City Limits reports that the number of open violations at the East 13th Street building has been reduced to 84.

Previously on EV Grieve:
Claim: Landlord of 444 E. 13th St. threatened 'to drop dynamite on the building'

Reader report: Large portfolio of East Village buildings ready to change hands

Report: State investigating East Village landlord Raphael Toledano

Report: Uncle suing nephew broker Raphael Toledano over $100 million East Village deal

Report: Raphael Toledano completes purchase of 16-building East Village portfolio


cmarrtyy said...

DON'T! Geez. God. Let the super taste it first.

Gojira said...

And yet, despite all the violations, the allegations of thuggery, the building conditions, the threats of violence and the harassment, this tool STILL finds a bank willing to lend him hundreds of millions of dollars to continue his depredations against his tenants.

Anonymous said...

"want some candy little girl?" The oldest trick in the book, creepy and sadly funny at the same time.

Anonymous said...

@Anon 12:40 PM: The super?! That was the plan all along. They want to get rid of the super to save money. Now you blew it.

Atomic Man said...


Sad to say, but many banks look at these deals as, well, money in the bank.

I work at a local bank that lends to these types of creeps (although I have, and will have, nothing to do with that part of the business). I can't tell you how many times I've heard loan officers pitching these deals to the credit officers. "It's a goldmine! He's got regulated tenants in there now, but he's gonna get them out, and then the sky's the limit!"

Sally Psychologist said...

Any psychologist will tell you that this is a classic case of what's known as "reciprocity" where you load one party up with a debt so you feel (often unconsciously) the need to repay the debt. It's such a powerful force of nature that it's often used to manipulate people in very easy ways. The Red Cross does this with return envelope stamps they send you. The donation rates skyrocket.

While this might be a simple case of "it's just chocolate" my guess is that at least one or two tenants might "think twice" about suing or disturbing the landlord "you know because they were so nice to send chocolates"

Don't fall for it.

Gojira said...

Atomic Man - appreciate the info. What a world...

Ken Nintzel said...
This comment has been removed by the author.
Anonymous said...

We all received our chocolates today, lovely gesture...
Thank you EV Grieve for your reporting.
Knowledge is power.