Monday, September 21, 2015
Juice Press is up to something on East 1st Street
There are some new messages on the windows of the empty boutique next to the flagship Juice Press … here on East First Street between First Avenue and Second Avenue…
The writing on the door reads…
"The East Village is the only hope I have left of being fucking cool. This store is the incubator for my next food concept. I hope I don't fail."
Not sure what any of this is supposed to mean. Before opening the East First Street shop in 2010, JP founder Marcus Antebi put up signs announcing a Robot Daycare and NY Academy of Mime, among other things, coming soon.
Perhaps this space will serve as JP's test kitchen. They lost that space when JP closed the location on East 10th Street near Avenue A in the spring after the landlord — Steve Croman — apparently continued to drag out repairs in the building.