After less than three weeks in business, 'Merica, described as "the most American bar and restaurant in the world," has apparently closed here on Sixth Street between First Avenue and Second Avenue. (Thanks to EVG regular Creature for the tip.)
The red, white and blue awning now advertises Moroccan Mediterranean food... and the menu for the previous tenant, Zerza, has returned... (now La Zerza)...
It was a whirlwind month or so here. The well-liked Zerza closed in late September. Then came the Facebook page for 'Merica, co-founded by Radoune Eljaouhari, who ran Zerza, and Zach Neil, an owner of the Tim Burton-themed Beetle House a few doors away on Sixth Street as well as Stay Classy, the bar for Will Ferrell fans on Rivington Street.
As Patch reported:
Neil said he, a Christian, and Eljaouhari, a Muslim, bonded over making fun of "all things America." Especially during this election season, they find Americana to be exceptionally funny, Neil said.
"I mean it's just crazy that Donald Trump is running for president," he said.
Crazy, sure, but not really funny.
[Photo from last Friday]
The décor included rifles, NASCAR memorabilia ... as well as TVs showing episodes of the Chuck Norris vehicle "Walker, Texas Ranger." It was supposed to be a humorous, tongue-in-cheek homage to the "real America" ... there were advertised debate nights, where diners could discuss a variety of topics, humorous or otherwise, during this divisive election season. (There was a "House of Cards" trivia and dinner scheduled on Election Night.)
The menu, full of comfort foods with names like the Walmart, the Hog Beast and the Boo Boo Burger, included topical items such as the The T-Rump Mexican Burger and the Hillary Burger, "a 100-calorie lie" — a triple bacon cheeseburger topped with mac and cheese.
Despite some opening publicity (including a segment on "Good Day New York"), the dining room sat empty. (One direct neighbor claims that he never spotted one person inside, other than employees.)
Around 1 a.m. on Wednesday, an EVG reader says that she saw a worker taking the "Taste the Liberty" words off of the awning "using some kind hair drying or torch." Sounds pretty American.