Proprietor Tennessee Thomas posted this on her Instagram...
It's hard to sustain a business on Peace & Love alone- and unfortunately with high NYC rents, on July 31st we'll be closing our (physical) Door! For 3 magical years we've used 156 1st Ave. to promote peace & love 💘 It has been our clubhouse & birthed NICE AS FUCK! The band has taken the message on tour, & what a beautiful note to end our east village experience on! We'll be celebrating this Friday with a performance- in the window where the band was formed! The Deep End Club will definitely re-emerge in another form in the future.. But thedeependclub.com in the meantime! Here's to PEACE AND LOVE! 💋
Nice As Fuck is the supergroup with Jenny Lewis (Rilo Kiley), Erika Forster (Au Revoir Simone) and Thomas on drums. Last week the trio made their debut on "The Late Show with Stephen Colbert."
Thomas first opened the 60s-style vintage boutique featuring items from local artists and designers as a pop-up shop ... and decided to keep it going. The Deep End Club also hosted environmental workshops and impromptu concerts.
The shop's name came from her father, Pete Thomas, the longtime drummer for Elvis Costello & the Attractions.
Per Billboard: in 2014:
"He had a thing called the Deep End Club when he was young and crazy," says the 29-year-old shop owner and drummer. On tour, in his younger years, her father would jump into hotel swimming pools fully clothed whenever someone declared "a Deep End Club meeting."
Sales will continue on the Deep End website.