Thursday, November 16, 2017

Sales underway for Ben Shaoul's Liberty Toye — at the 'crossroads that cradled the Culture of Cool'


[Liberty Toye's sale office at 44 Avenue B]

As previously mentioned (here and here and here), Liberty Toye is the name of Ben Shaoul's condoplex taking over his nursing-home replacing rentals at 62 Avenue B.

And now sales are underway at the 81-unit building at Fifth Street. Here's the eye-rolling description::

Liberty Toye is located in the legendary East Village. Born in the creative clash of the 70’s and rocketing to iconic status in the 80’s, the neighborhood emerged as the epicenter of cool, producing a galaxy of stars and shaping an indelible worldview of New York City.

Today, at 62 Avenue B, stands Liberty Toye at the very crossroads that cradled the Culture of Cool. Modern luxuries abound in this urban sanctuary, where studio, one and two bedroom condominiums and private outdoor spaces provide the setting for the next chapter in the epic tale of downtown grit and glamour.

A lush entry garden leads to the marble and brass lobby where a doorman waits to greet you 24 hours a day. Experience a full suite of amenities, a recreation room, fitness center with a yoga room, and a landscaped roof deck outfitted with grills, dining areas, a lounge, an outdoor shower, and a 360-degree view of the vibrant city.

A residence at Liberty Toye evokes the allure of downtown New York City with a style all its own. Available as studio, one and two bedroom condominiums with dark-stained or light grey stained hardwood floors throughout. The kitchen features custom cabinets, white marble counters, and brushed brass fixtures, and is completed by stainless steel Bosch appliances. Bathrooms complement the space with white marble, chrome fixtures, and grey vanity with touches of brushed brass.

And here are photos of the model homes ... featuring framed photos of Joey Ramone, Grace Jones and Debbie Harry, among others...





Prices range from $660K to $1.8 million for buyers who may use Bitcoin for the purchase. (Shaoul's sales team is renting an office from the imprisoned Steve Croman at 44 Avenue B between Third Street and Fourth Street.)

Shaoul previously leveraged the neighborhood's history to potential renters at Bloom 62 in May 2013 with this unforgettable copy:

It sounds impossible: a fully-appointed luxury building has sprouted in the beating heart of the East Village. A 24-hour doorman greets you before work in the morning, after returning from a cafe in the evening and when heading out to Tompkins Square Park on the weekends. You'll have every modern convenience, from a gym to a roof deck to in-unit laundry, on the same streets where names like The Ramones, Warhol and Hendrix and [sic] paved the history of this neighborhood for years to come.

Previously on EV Grieve:
More details on Cabrini's closing announcement

A look at the 'Hip young crowd planting roots at Bloom 62'

1st signs of Ben Shaoul's Bloom 62 going condo on Avenue B?

More details on Ben Shaoul's condo conversion Liberty Toye, where you can buy with bitcoins

16 comments:

JQ LLC said...

The epicenter of cool culture was also the epicenter of dilapidated buildings, rampant crime and poverty and rundown vacant lots.

This is going to be Ben's Titanic.

Funny how the city dealing of this former nursing home didn't face any scrutiny and outrage like the Rivington House scandal did. Because it sounds like the same shit went down.

Anonymous said...

Moronic, fact-less bullshit. I bought a condo here because I wanted to be cool and go to boozy brunches and sports bars. Woo.

Anonymous said...

"Hi, I live at Liberty Toye" has got to be one of the most lame sentences anyone could ever utter.

Anonymous said...

Lots of people died in that nursing home, wonder if their spirits will roam about.

Anonymous said...

Same as “in the Steiner” lol, wait, you live in a west chester lawyer’s house??? Is he and his family there too?

Anonymous said...

What's Liberty Toye even mean?

Anonymous said...

Hahahahaha... Whenever I read stuff like that marketing pitch I think of Thomas Frank's "Commodity Your Dissent." So true, even after all these years.

cmarrtyy said...

When you walk by, it still smells of mothballs and stale perfume.

Anonymous said...

Comedy!

Anonymous said...

Looking forward to the new EV Grieve feature "I am a Liberty Toye tenant"

Anonymous said...

lol

Anonymous said...

I’ve been chuckling to myself for weeks over the fact that in graffiti culture slang, ‘Toy’ is used as an adjective to describe poor work, or as a noun meaning an inexperienced or unskilled writer. Graffiti writers usually use this as a derogatory term for new writers in the scene, or writers who are old to the scene and still do not have any skill or reputation. Way to screw up your own branding, you Toys.

Giovanni said...

Toy tagger, LOL! That’s the worst thing you can call a graffiti artist. B.S. should have just called it Le Chateau Crusty, since this name really is pure B.S.

Gojira said...

Liberty Toole.

NOTORIOUS said...

It looks exactly like every other apartment built during the Robert Moses era. Suckers.

Anonymous said...

this is some ucb-level comedy right here.