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Trader's Joe's has added 432 E. 14th St. to its list of store openings (H/T to the commenter who shared this!) ... officially confirming what was pretty well-known already...
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In early February, an EVG reader spotted equipment marked Trader Joe's being moved into the retail space in the retail complex of the residential building called EVE here just west of Avenue A.
This confirmation arrives nearly two years since we first heard of a TJ's opening at this location. In May 2017, The Real Deal, citing anonymous sources, reported that Trader Joe's "quietly signed a lease about two months ago with Mack Real Estate and Benenson Capital Partners ... for 8,531 square on the ground floor and 14,170 square feet on the lower level."
However, there wasn't much else mentioned about this possible new TJ's location (aside from some TJ clerk gossip that it wasn't happening) in the ensuing months-years. Finally, in a preview of EVE last August, City Realty noted: "To the delight of residents and neighbors, Trader Joe’s is the building’s retail tenant."
Last October, I asked a Trader Joe's media rep at the national office if they were opening a store here. The response: "Unfortunately, we do not have any current plans for a store at that location."
Nevermind that TJ's was mentioned in the "East Village Life" section that lists nearby restaurants and stores. Per the EVE site: "Although with a Trader Joe’s in the building, you may not need to go too far."
Trader Joe's is reportedly tight-lipped about its operations ... which apparently includes not disclosing information about new locations, and likes to have store buildout details worked out before announcing a target opening date, as the Lo-Down has noted.
From the look of it, the retail space at EVE still has plenty of work left before it's retail ready.
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The store is also right in the middle of the L-train slowdown-repair zone...
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... the new L-train entrance on Avenue A will be almost right outside the TJ's front door...
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As previously noted, it will be curious to see what impact this might have on the Associated directly across the street as well as the food-heavy Target a few hundred feet to the east.
TJ's is opening on the site of the onetime Peter Stuyvesant Post Office (1951-2014).
Previously on EV Grieve:
UPDATED: Did you hear the rumor about the Peter Stuyvesant Post Office branch closing?
Former Peter Stuyvesant Post Office slated to be demolished
The former Peter Stuyvesant Post Office will yield to an 8-story residential building
All about EVE, the Peter Stuyvesant Post Office-replacing rentals on 14th Street
Claim: A Trader Joe's won't be coming to new development at 14th and A after all
Trader Joe's: No current plans for grocery at 432-438 E. 14th St.
Looks like there's a Trader Joe's coming to 432-438 E. 14th St. after all