Thursday, September 11, 2014

[Updated] 23 Third Ave. getting its stripes



You will not have any problem finding Korilla BBQ's first brick-and-mortar restaurant.

Colossal Media is currently painting a building-high tiger-striped mural at 23 Third Ave. at St. Mark's Place where the food truckers will be setting up shop this fall.

As previously reported, Korilla BBQ is taking over the space last held by Archie & Sons, the luncheonette that closed in early August after one year in business here.

More TK.

Updated 9/12

Here's a photo from this afternoon via Jordy Trachtenberg...

33 comments:

Anonymous said...

Horrifyingly ugly and I thought the new Japanese restaurant was hideous..... Get ready to live in a loud amusement park for tourists.

Giovanni said...

All St. Marks' Place needs now is a nightly fireworks and laser light show, and the transformation will be complete.

Anonymous said...

So which ancient Far-Eastern architectural style is this monstrosity supposed to be imitating, or does that just apply to Beronberon's blackout special?

THE NOTORIOUS L.I.B.E.R.A.T.I.O.N. said...

And a Lady Gaga theme restaurant!

Anonymous said...

The ugly monstrosity is in glass across the street. This is a local business getting its strips.

Anonymous said...

True it's crazy looking, but the Korilla truck is a pretty great spicy BBQ and those guys at Colossal are some seriously hard working artists. I've been watching them paint outside my window in the worst conditions..heat, rain, cold you name it those guys are out there hand painting.

m2ndSt said...

I'm sorry, was there some tasteful esthetic of St. Marks place you thought they should respect? I say go local business

DrBOP said...

....ooooh.....ooooh....Giovanni....

add a LasVegas-style computerized laser water fountain down the middle strip......recreating the annual local income-inequality scales for the last half-century.

Adam K. said...

Never mind the paint job--the real insult is the backwards American flag in the top floor window. (Stars always go on the upper left, kids--even when hanging the flag the long way.)

Anonymous said...

If this was The Bean you guys would be all, "They're so creative! Keeping the East Village spirit alive!" So it's the business you hate?

Anonymous said...

@ troll 8:27

No one said anything about Korilla.

And is painting/branding an entire building in gaudy tiger stripes "East Village spirit"?

Please learn to be a better troll. The Bean? Haha!

Anonymous said...

It's nice to see the East Village rolling out the welcome wagon for the Cincinnati Bengals. Now all the people from Ohio getting their nose piercings and butt tattoos will feel right at home.

Ken from Ken's Kitchen said...

Making an entire building front advertising for the ground floor business is not necessarily something we want to become a trend and so maybe the City Council should seriously take a look at this building.

Anonymous said...

Korilla is great food and a well run business.

I think the outside is funky and weird, much like St Marks.

@8:27 I completely agree with you, you're no troll.

Anonymous said...

Don't know how they got away with this paint job. This is not a mural but a garish advert.

Anonymous said...

I'm not sure how my opinion makes me a "troll" but the growing outrage in the comments for the dumbest things is getting tired.

It's not a glass and steel box. It's not radiating a tremendous amount of light on its neighbors. It's not a bar. It's not fro-yo. It's not a chain store.

Everyone loves the exteriors of The Bean. They clap and scream bravo when a roll gate has some throwback graffiti inspired art painted on it. Your outraged when another large mural is covered with a Google advertisement.

You sound ridiculous.

Save your outrage for something worthy like Ross leveling a historic building or yet another boutique hotel or the future of The Merchant House.

Jesus...

Anonymous said...

One last thing, let's not forget Archie & Sons also painted their logo all the way up the building. No complaints about THAT... Or did the tuna melts sooth you into a coo state...

Anonymous said...

Staking a pretty big claim. Food better be really good!

Anonymous said...

Archie & Sons' signage did not take over the entire facade of this building. This will lead to more building size signage and advertisements from big (google) corporations.

Anonymous said...

Korilla mural bad. DKNY mural good. Got it!

Anonymous said...

@1:25 Tune down the hyperbole.

Gojira said...

I don't have a problem with the sides of buildings being used for advertising, that's a NY tradition stretching back into the 19th century (and remember the huge Spacely Gringo mural right around the corner from the Kellogg's - I mean, Korilla - tiger stripes). I do, however, have a problem with them utilizing the fronts of buildings. I am already assaulted with advertising in every conceivable location, do I really have to start worrying about every building I go by having a full-size advert on it? There was no need for these tools to destroy that facade the way they have, it's just more ugliness being shoehorned into the visual space of the city.

Anonymous said...

Animal print has been used in punk rock / rock fashion for decades. If anything, this facade is a throw back to the glory days of NYC we all pine for.

The problem isn't the animal print. The problem is a few people have anointed themselves the arbiter of good East Village taste and dictators of who should and shouldn't be included in the neighborhood based on nothing but their own absurd and vacillating views.

This has nothing to do with the building and everything to do with the fact a few people don't like this business. If Trash & Vaudeville painted the facade of their building in leopard print you'd be jizzing yourselves with excitement.

Russ said...

I wonder if their food will generate as much conversation as their facade.

Anonymous said...

The perfect antidote for the Death Star.

Anonymous said...

Doc Holliday's, Nice Guy Eddie's, Yaffa, The Bean, Whiskers, Mars Bar all have or had large murals on their facades.

Anonymous said...

EVGrieve version of a bad Japanese movie... Death Star vs Korilla!

Anonymous said...

anybody forget that papaya king is literally right next door with flashing lights and a guy in a hotdog suit? This is really an issue?

Anonymous said...

I don't have a horse in this 'new vs old' race, nor have I ever tried their food but after reading how shitty some of you are being to them, I'm looking forward to checking them out. I'll leave you to call me a troll or a shill because I can think for myself.

Anonymous said...

I suppose in your rush to burn Goodie Korilla at the stake you all forgot the old, nostalgic "ghost signs" everyone's oh so fond of. Oh, "real" New York" you exclaim! I don't recall hearing how those signs - ALL ADS I'll point out - were the portal to corporate advertising hell or the harbinger of the apocalypse.

Anonymous said...

It's just the color...black/orange=halloween=tacky...they should have just added the black stripes to the red brick it would have looked much cooler.

Anonymous said...

Facts aren't useful to trolls, however the building was painted a puke red/brown and an Archie's logo at top. New tenant had to repaint entire front and pay for it.

Giovanni said...

Is it me or does that paint job remind you of the cat climbing in the tree in Tompkins Square Park?