As we first noted on Thursday, signage appeared for Gestations — "NYC's first bar for pregnant women" — on the long vacant corner of Avenue A and East Fifth Street.
Seemed pretty evident that it was some kind of gag (despite the appearance of an authentic State Liquor Authority notice) complete with a Facebook and Twitter account and outgoing phone message.
The sign attracted some attention in the media…
The Post even assigned three reporters to the story…
Per the Post:
The business hasn’t applied for a liquor license or other permits for the space, said Community Board 3 leader Susan Stetzer.
“They’re saying it’s a bar, but they haven’t applied for a liquor license.
At this point it’s nothing … Maybe it’s going to be a milk bar or a juice bar,” she said.
The fake bar also attracted attention in Times Square …
The broker for the storefront told us on Friday that the building's landlord rented the space for the sign for a month. (It's for a bar-finding app called Bartendr.) So you have about three and a half more weeks left to be amused, shocked, annoyed, disgusted, whatever, etc.
East Village Pharmacy moved from here to 41 Avenue A in early 2011.
The storefront has remained empty since then…
[Photo from Wednesday]
According to another store owner on the block, a veterinary's office will open here.