Wednesday, February 7, 2018

Veselka among the first food vendors to anchor the Market Line at Essex Crossing


[Rendering by SHoP Architects]

The developers of Essex Crossing yesterday announced some of the food vendors that will help anchor the Market Line, a 150,000-square-foot retail destination. Several familiar names will be part of the first phase of the market, including outposts of Ippudo and Veselka.

Here's Eater with more:

Anchored among three buildings underground near Essex and Delancey streets, with window access that looks up to the sidewalk level, the Market Line at development Essex Crossing will unfurl with a three-phase rollout.

By fall, it will house more than 40 food vendors picked to complement the city landmark, the 70-plus year old Essex Street Market — with Shopsins, Saxelby Cheesemongers, and Luis Meat Kitchen among vendors making the trek to the new complex, slated to open in conjunction with the phase-one Market Line purveyors.

And you can head to The Lo-Down for more on the other vendors.

As previously reported, the Market Line will stretch over three city blocks. An estimated two-thirds of the retail spaces will be devoted to food. Per The New York Times: "The market’s developers are already comparing it to world-class establishments like the Grand Bazaar in Istanbul; Boqueria in Barcelona, Spain; and Borough Market in London."


[Click for the big view]

This will be Veselka's second attempt at opening an outpost away from the mothership on Second Avenue and Ninth Street. Velselka Bowery closed in 2013 after a 17-month at Avalon Bowery Place.

19 comments:

Anonymous said...

What is the freekin midtown? It's right by the bridge for chrissakes.

Velselka you should be ashamed for supporting this idolatry.

Anonymous said...


Thanks, Delancey Crossing. We really need this. It'll put whatever small shops left completely out of business. Dont you have anything better to do than plan retrofitted urban shopping malls?

<>

As Broadway Boogie writes: According to the press release, when complete, the 150,000-square foot Market Line will not only be the largest market in New York City, it will be one of the largest in the world. And they say size doesn’t matter!

Anonymous said...

Just so everyone knows, L+M, the developers, have a cosy (literally, and that is meant literally) relationship with deputy mayor Alicia Glen.
More in the Real Deal:

https://therealdeal.com/2017/06/12/affordable-housing-developers-count-on-government-ron-moelis-counts-on-alicia-glen/

Glen recently accused City Council members of being "not that smart" about the intricacies of affordable housing (as a former Goldman sacks investor, she should know, right?). The City Council, it's been on record, has blocked at least six land use projects during Mayor Bill de Blasio’s first term over concerns that they did not provide enough affordable housing and allowed for too much density, according to recent news reports that reflect Glen's involvement with De Blasio's "affordable housing" programs, of which Delancey Crossing is the latest and largest.

Anonymous said...

Yawn...All of New York City is starting to look like all of New York City.

Anonymous said...

I'm over these food markets. I am old-fashioned, I like a nice brick and mortar restaurant with proper seating and junk. Take Chelsea Market. Sure there are lots of different tasty edibles available, on paper it's great but in practice, it's a massive cluster-F. There's great stuff in there but I don't ever want to go in there, and literally have to rub elbows with wall to wall tourists from around the world. Also I love Veselka, but look what happened the last time they tried to expand downtown-wards.

Anonymous said...

The current Essex Market is so, so nice. But they (one south of Delancey has just been demolished; the current one is scheduled to be) will soon be gone . . . for this.

Much like the Sunshine Theater building. Agh. A nightmare.

Anonymous said...

So, a mall. Great.

I agree with 9:44 - Chelsea Market is/was nice if no one else is in there. I used to shop at the green grocer there until the crowds just became too unbearable. Give me a stool, a counter and a window (Cup & Saucer was perfect) and I'll be a regular customer. I avoid these food malls like the plague.

Gojira said...

Yet another reason to avoid this burgeoning chain sell-out, that they would affiliate themselves with this neighborhood-killer.

Also, how appealing does this sound? "Anchored among three buildings underground...with window access that looks up to the sidewalk level" - so no natural light, but an unimpeded view of people's feet while I am food-shopping or eating? What marketing genius thought THAT was a selling point?!?

Anonymous said...

While I will be happy not to have to trek to the UES for Schaller & Weber's fantastic selection of German mustards, do we really need another tourist-oriented food hall like Chelsea Market? I wish they would open something here like Montreal's Jean Talon market which, first and foremost, is a market for the locals with a fantastic selection of inexpensive produce (some local like the Greenmarket, some from far away like cheap limes at the current Essex Market) and fishmongers, butchers, cheesemongers, etc. with only a handful of eateries. Sure, it gets its fair share of tourists *raises hand* but you don't have to fight the herds to get your damn baguette.

Anonymous said...

Now there's a shock, all negative comments.

Anonymous said...

I love the current Market. It is far from ideal and it's history weather we like it or not. I'm happy to have some new food vendors near Grand street. I don't want tourist though. I love Veselka and will be happy to have some soup closer. Hopefully this new mall won't be a total clusterfuck.

Anonymous said...

They ruined Chelsea Market when it became the employee cafeteria for Google - they forced the green grocer into the smaller space and many of the stalls are now high end restaurants. Well at least there will be clean large bathrooms available. Or maybe not, if Chelsea Market is any example. There are like 4 toilets available there for 1000's of people eating and drinking.

Neighbor said...

Pretty amazing how the comments were universally positive when Veselka was recognized for its hiring practices a couple of weeks ago, but now that they are trying to expand their business apparently the same audience is aghast that they'd actually want to grow their business. You people are ridiculous.

Anonymous said...

...that you don't have to read, 3:06pm.


Gojira said...

Google is buying Chelsea Market.

http://p.nytimes.com/email/re?location=pMJKdIFVI6pghfX2HXfSzxRpdoyDWYNWtA0oVnOUiTfMqeJ2Xe5OKuppWZLBmj43oSlMpTI9duilv0YBQA+kb5P+yTERJ0+nB0YuxFM7OHph7Iq+egrxxJLMTp/8oFEktfmBwAge8QNCc4UxMKraD4wH4EH82gKEr4K4n/d6Z9I=&campaign_id=11381&instance_id=111225&segment_id=120460&user_id=6e0664d9019d6a49ba9e9fcd7409e389&regi_id=34512503

Giovanni said...

You know who is going to just LUV-LUHV-LOVE this place? Millennials!

sophocles said...

They are comparing it to the Boqueria which to me was oppressively crowded tourist venue in an otherwise charming city.

Anonymous said...

If Tom Birchard, the owner of Velselka, Rutgers business school major, and honorary Ukrainian through marriage -- had fired any of those old workers -- especially the cooks (who I bet guard their recipes like gold), he'd be out of business in a blink. So, yes, it's admirable, but business-wise as well, to treat those workers like, well, gold. As for dipping into Essex Crossing, why? Isn't the place at 2nd and 9th good enough? Personally, I'd love to see the Garden Cafeteria resurrected at Essex Crossing instead.

The only authenticate Ukrainian place left in the nabe is, as old-timers know, the National Home, two doors down from Velselka. Maybe they should move to Essex Crossing? But I doubt they are interested.

Jared the NYC Tour Guide said...

Chelsea Market is about taking your food out to your office desk upstairs or across the street.

Too little seating and restrooms.

They effectively banned tour group years ago.